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Castrol India Limited (Castrol), an automotive and industrial lubricants brands, along with 3M India Limited (3M) - subsidiary of the globally recognized technology company- on Friday announced a strategic collaboration to bring a range of market leading vehicle care products to the automotive after-market.
“Through this collaboration we enter into the $200 million vehicle care market in India, a move which aligns with Castrol’s approach to developing and embracing new business models in the ever-evolving automotive landscape,” said Omer Dormen, Managing Director, Castrol India Limited.
A range of 3M-Castrol branded bike and car care products including shampoo, glass cleaner, cream wax, dashboard and tyre dressers will be available across India. .
Castrol and 3M look to harness a new business model with this collaboration. Castrol offers 3M’s vehicle-care products range to its customers and consumers, and 3M India will leverage the strength of Castrol’s pan-India marketing and distribution network of over 100,000 independent workshops and retail outlets.
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