Cavin’s, the dairy arm of CavinKare, has launched Cavin’s Milkshake Lite with no added sugar. It is a ready to serve drink aimed at catering the increasing dietary and calorie conscious consumer base in the country. Priced at ₹40, it will come in three flavours — Vanilla, Strawberry and Chocolate. “Cavin’s Lite is packed with the goodness of calcium and has 23 per cent lesser calories compared to other milkshakes. With this launch, we are aiming at a 3-5 per cent increase in our market share and further strengthen our market position,” BP Ravindran, Business Head – Beverages & Dairy, Cavinkare said in a statement.
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