Celebrity management firm KWAN Entertainment said it is looking to scale up its business to become an aggregator of artistes, bands and production houses, among others.

The company, which recently launched Mojostar, a celebrity-driven house of brands, said it may even look to raise private equity funds to the tune of $10 million to scale up the entity.

Anirban Das Blah, Director, KWAN Entertainment, and Founding Partner, Mojostar, told BusinessLine : “We are looking to rope in celebrities to create retail brands. To help us scale our business, we are also looking at external funding. We are in talks to raise close to $10 million of funding by next year”.

He said Mojostar has already finalised Bollywood stars Jacqueline Fernandez and Tiger Shroff to launch the first line of celebrity brand products catering to fashion, fitness and personal-care segments.

Das said the idea was to create brands from the scratch and retail them through both brick-and-mortar and online channels.

“Celebrities hold massive influence in trends related to fashion, fitness, personal care and appearance, and have been used by brands for endorsements for decades. This represents a large and profitable market opportunity to create authentic brands with celebrities. We have partnered with Dream Theatre to launch Mojostar and create world-class retail brands in India,” he noted.

Das said KWAN is one of the key entertainment aggregators in the Indian entertainment segment.

“Our aim is to transform the entertainment ecosystem in India and organise the fragmented system that has been prevalent for decades. We are looking to be aggregators for films (Hindi and regional), music, sports, television and digital media.”

KWAN currently manages 125 talents including actors, directors, authors and script writers.

Das said KWAN’s strategy is to capitalise on the huge potential in the entertainment segment and become a dominant player.

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