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As part of its strategy to strengthen its talent roster through strategic associations with top sports personalities, leading celebrity management firm Kwan Entertainment on Friday said it it will now represent cricketer Shikhar Dhawan.
“As part of the three-year contract, Kwan will represent the Team India ace in all of his off-field professional associations, including endorsements, live appearances, and digital activations, along with any other business opportunities,” the company said in a statement.
It is currently associated with Indian cricketers such as Dinesh Karthik and Shubman Gill, besides tennis superstar Sania Mirza and squash player Dipika Pallikal.
Indranil Das Blah, Founding Partner and Co-CEO – Kwan Entertainment, said, “Sports is a key focus area for Kwan Entertainment, and our portfolio expansion is aimed at catering to the growing market demand in this space. Shikhar is an established, bankable superstar, who has several accomplishments at both the club and country levels. We are delighted to have him on board as part of the KWAN family, and look forward to driving mutual growth for each other.”
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