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Sanitaryware maker CERA has announced the launch of a new brand - Jeet - to cater to the fastest growing affordable segment.
"Jeet will capitalise on the growing need for an affordable range in sanitaryware," said Atul Sanghvi, Executive Director, CERA.
Jeet is aimed at sanitation for all. It will consist of basic sanitaryware - EWCs, Orissa Pans, Wash Basins - in different sizes and urinals. Despite the recent market aberrations, CERA has been growing steadily, the company said here.
While CERA is well-placed in the mid and premium segments, it already has Italian luxury designer sanitaryware ISVEA for the luxury segment.
Cera shares gained close to one per cent on the National Stock Exchange (NSE) and were trading at Rs 3,190.10 in afternoon trade on Thursday.
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