Comments
Beverage major Coca-Cola India is hoping the volumes will keep pouring in during the lean monsoon season by pushing most of its carbonated drinks at a lower price point. The company has priced its 200 ml glass bottles of Fanta, Limca, Thums Up and Sprite at Rs 10 compared with Rs 12 earlier.
This move comes after the beverage major started selling its flagship Coca-Cola across the country for Rs 8 during the summer. Though summer is considered crucial for players in the aerated drink segment, this year sales have fallen due to the early monsoon and heavy rains. As a result, Coca-Cola India’s sales volume growth in India stood at just 1 per cent in the April-June period.
Atul Singh, Deputy President-Pacific Group, Coca-Cola Company, told Business Line : “In the rural market, affordability is an issue, we want to give our products to the consumers at Rs 10, because that is the affordable price point and presents an opportunity for us.”
“Our products are available at less than a third of the FMCG outlets. The per capita consumption in India is at 14 a year (global average is at 94), so there is big headroom for growth,” he added.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.