Coca-Cola scores with World Cup campaign

Our Bureau New Delhi | Updated on July 12, 2019 Published on July 12, 2019

Coca-Cola, an official partner of the ICC, on Friday said its World Cup campaign has garnered over 4 billion impressions across social platforms with a reach pegged at over 70 million consumers so far.

“A special team was set up to create real-time contextual content, one-on-one communication with consumers and create content for brand advocates across 21 cities in India and six languages,” the company said.

“Coca-Cola will continue to showcase its commitment to cricket,” the comapny said, adding that it will continue to engage with fans till the ICC World Cup final match.

Published on July 12, 2019
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