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Coca-Cola, an official partner of the ICC, on Friday said its World Cup campaign has garnered over 4 billion impressions across social platforms with a reach pegged at over 70 million consumers so far.
“A special team was set up to create real-time contextual content, one-on-one communication with consumers and create content for brand advocates across 21 cities in India and six languages,” the company said.
“Coca-Cola will continue to showcase its commitment to cricket,” the comapny said, adding that it will continue to engage with fans till the ICC World Cup final match.
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