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Coca-Cola has tied up with Amazon to launch limited edition Coke cans to raise money for its flagship CSR programme ‘Support My School’. The limited edition cans are dedicated to Sachin Tendulkar’s 24 glorious years of cricketing life.
“They have been carefully crafted to record each of Sachin Tendulkar’s centuries. These cans will be exclusively available on Amazon,” the company said.
These ‘Sachin 100 Coke Can Limited Edition Set’ will be sent as a special gift to donors giving contributions of Rs 99,999 or above to Coca-Cola India’s flagship CSR campaign.
The proceeds will be used to revitalise basic infrastructure, such as sanitation, water, playgrounds, among other amenities, in schools across India. Both partners will leverage their digital marketing assets extensively, the company added. Sachin Tendulkar is Coca-Cola’s Happiness Ambassador and official campaign ambassador for its CSR initiative.
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