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Coca-Cola India on Monday said it is expanding the product portfolio of Minute Maid with the launch of Minute Maid Smoothie as part of the company’s strategy to tap into the fast-growing value-added dairy products segment.
“In the first phase of the launch, the product will be available in Tamil Nadu, Karnataka, Telangana and Andhra Pradesh, followed by other States. In the coming months, Coca-Cola will expand the smoothie range by introducing other flavours,” the company said in a statement. Minute Maid Smoothie is available in mango and banana variants.
Vijay Parasuraman Vice-President, Coca-Cola India & South West Asia, said, “We specifically developed this product after listening to mothers and understanding their needs.”
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