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Corpus Media Labs has tied up with advertising agencies and content providers to extend the benefits of cable digitisation to cable operators.
The systems integrator offering digital TV and IPTV solutions has tied up with Adties, Chie Media (a broadcast VAS provider), besides Pace, Mstar etc.
Corpus Media offers a software branded as ‘Tornado’ which is installed in the set-top-box (STB) and provides the cable operators larger sellable real estate space to build more revenue generation services there by making digitisation more profitable to the cable operators with increased revenue per each STB.
With the current market size of just over Rs 100 crore, the applications and set-top boxes ad market size is expected to grow multifold as the digitisation is achieved, Sachin Tummala of Corpus said in a release.
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