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CEAT Ltd has signed an endorsement deal with one of the most prolific all-rounders in women’s cricketer Harmanpreet Kaur for two years.
The bat endorsement deal will make Harmanpreet a valuable addition to team CEAT which already has the likes of Rohit Sharma, Ajinkya Rahane and Ishan Kishan on board.
Nitish Bajaj, VP- Marketing, said: “The profile of women’s cricket has had a staggering increase with the 2017 World Cup itself proving to be one of the breakthrough tournaments. The Indian women’s cricket team has been performing brilliantly over the years and we at CEAT strongly believe in supporting the sport. We are proud to sign Harmanpreet Kaur as our first women cricketer on board, who has been an inspiration to budding cricketers on and off the field.”
Harmanpreet was conferred with an Arjuna Award for her performances throughout her career.
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