Sunita Rajan is Head of Advertising Sales for the Asia Pacific Region at global TV and media network CNN. She has over 25 years of experience in media including roles at Star TV and BBC Worldwide.

At CNN, she oversees an extensive client base across the Asia-Pacific region and leads teams in Hong Kong, Singapore, Tokyo, Delhi and Mumbai, in addition to a network of representatives across Asia.

In this podcast, we discuss her career path, her passion for sales, what makes a great salesperson and how she manages to run a distributed global team. This podcast was recorded just before the CNN Asia Business Forum that took place in Bangalore. Listen to the conversation with Sunita Rajan.

Kiruba Shankar is CEO of Business Blogging, a Social Media Consulting firm.. He is a professor of digital marketing, author of six books and an organic farmer

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