Dabur on a plastic-recycling drive in Tamil Nadu

LN Revathy Coimbatore | Updated on May 30, 2019 Published on May 30, 2019

Dabur has rolled out a mega plastic-waste recycling initiative in Tamil Nadu. The FMCG major believes that a strong environment strategy will not only enhance brand reputation, but will play a key role in building customer loyalty as well.

The company, while helping collect plastic waste, has also been working towards spreading awareness and involving the community in this drive.

Waste collection

Dabur started the plastic waste collection, recycling/ reuse processing drive in the State in 2018-19 fiscal to meet the Plastic Waste Management Rule 2016, 2018.

In the first year of this initiative, Dabur collected 1.1 lakh kg of different types of plastic waste with the help of around 100 rag pickers in places such as Pollachi, Puliangudi, Ramayanpatti, Tirunelveli, Nagercoil and Kanyakumari. The company has decided to expand the initiative this fiscal with a targeted collection of 3.18 lakh kg of post-consumer plastic waste from major cities across the State.

Mega drive

“We will be engaging over 500 rag pickers for this mega collection and processing drive,” said Priyank Arya, Corporate Head – Environment, Health and Safety, Dabur India.

“This is part of our commitment to collect back 100 per cent of the plastic waste generated by Dabur's packaging in Tamil Nadu. The volume of waste collection is estimated at 5.2 lakh kg by 2020-21.”

Arya said the company sends the collected plastic waste to different recyclers, waste-to-energy plants and cement kilns through registered PROs and NGOs.

“We are committed to implementing the Plastic Waste Management Rule 2016, which requires brand owners/producers to work out modalities to create an effective waste collection system for collecting back the waste generated by their products, based on Extended Producers Responsibility (EPR) principle,” Arya explained.

Collection centres

Dabur has set up dry waste collection centres at Ramayanpatti in Tirunelveli, Puliangudi, Nagercoil, Pollachi and Coimbatore.

Published on May 30, 2019

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!


Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.