Daimler India launches first set of BharatBenz trucks

Rajesh Kurup Mumbai | Updated on March 12, 2018

Bharat Benz trucks at the new production plant of Daimler at Oragadam near Chennai.   -  Business Line

Daimler India Commercial Vehicles Pvt Ltd, Daimler AG’s Indian subsidiary, today launched its first set of trucks under the BharatBenz brand in the country.

The three heavy duty BharatBenz Trucks — 2523R and 3123R for the haulage segment and 2523C for the construction segment — would be commercially available its 28 dealer networks.

The three heavy duty trucks are first among the range of 17 models that will be launched over the next 17 months. Eight of them were presented to the market in a large-scale customer event in March this year.

The heavy duty trucks, based on the Mercedes-Benz Axor platform, have been localised to suit the needs of Indian customers. They feature a six-cylinder engine with 230 HP (170 KW) in all three variants.

“These dealerships will also provide tailor-made financial services and packages — ensuring comprehensive attention to our customers — all under one roof. Letter of Intents have already been issued for setting up these facilities in over 100 locations in the country, covering prominent trucking routes and hubs,” V.R.V. Sriprasad, Vice-President, Marketing, Sales & After-sales, Daimler India, said.

BharatBenz has also tied up with four Indian financial institutions – HDFC Bank, ICICI Bank, Sundaram Finance and Kotak Mahindra Bank Ltd, who will offer tailored financing solutions for customers.

Published on September 26, 2012

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