Dairy Day forays into Maharashtra

Our Bureau Bengaluru | Updated on April 10, 2019

Dairy Day, South India’s ice cream brand, with extensive presence in Karnataka and Tamil Nadu on Wednesday announced its expansion into Maharashtra.

Dairy Day has two manufacturing units in Karnataka, spread over two lakh square feet. Dairy Day is already available across 2,000 outlets in Maharashtra including Pune, Kolhapur, Beed, Satara and several other cities and towns across the state. The company has partnered with over 1,000 outlets in Pune alone.

Over 30 flavours

Dairy Day, which offers a variety of cups, cones, sticks, tubs and other novelties, manufactures and supplies approximately 150 products in over 30 flavours.

The company manufacturers market favourites such as Vanilla, Strawberry, Chocolate, Pista, Butterscotch, Mango among others along with its own unique flavours such as, Paan Twist, Rajbhog, Gulab Jamun, Gajar Halwa, Ice-cream Cake and Ice-cream Sandwich.

M N Jaganath, Co-Founder, Dairy Day said “Dairy Day is known to offer unique, innovative, value for money products to its consumers. Since its inception in Karnataka over a decade ago, Dairy Day has grown to be one of the most recognised brands in South India.”

He added “This expansion into Maharashtra marks a new beginning for the company. India currently is the fastest growing ice cream market in the world, growing at over 13-14 per cent CAGR and Maharashtra is one of the largest ice cream markets in India. The expansion into Maharashtra is a significant step towards establishing a pan-India presence for Dairy Day.”

Published on April 10, 2019

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