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Hariyali Kisaan Bazaar, the rural retail arm of DCM Shriram Consolidated Ltd (DSCL), has announced the launch of Hariyali First, its customer loyalty programme. It is India’s largest rural retail chain with 275 outlets across eight states.
‘Hariyali First’ is a point-based programme that has differential point systems for different categories. The benefit of these points is over and above the other offers that might be running at the outlet.
Mr M. Rajesh Gupta, President, Hariyali Kisaan Bazaar, said: “This is rural India’s first-ever card-based loyalty programme. This programme strives to enrich value proposition and add value to the modern shopping experience of the customer by allowing earning and redemption of points on merchandise categories like food and groceries, household and life style products. It is also a delight to farmers as products required for agricultural needs are also covered under this programme.”
He added, “The programme will also help us to understand individual customers’ needs and his shopping behaviour. This will serve as a guide to provide even better offerings to the rural customers.”
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