Dell woos youth with its new ad

Our Bureau Mumbai | Updated on January 24, 2018

The new Dell ad was launched in the background of Dell’s Back to College campaign. File Photo   -  Reuters

Dell has launched a new television commercial that is crafted around its theme for youth in 2015: Learn. Share. Inspire. The ad showcases how youth can live their passions and inspire others through creative collaboration using technology.

Conceptualised and executed by Grey Group India, the advertisement is meant to be a testimony to Dell’s belief that aspiring youth of today can express their creativity, as well as inspire others by sharing their knowledge and creations with the use of personal technology.

Launched in the background of Dell’s Back to College campaign, the television commercial (TVC) premiered online on Dell’s Youtube homepage. College students armed with ambition, and the desire to assert individual identity, are looking to perfectly balance their academic and social lives, and technology gives them the platform to do this, says the company.

As students step into new college semesters, this year’s 'Back to College' campaign sets the tone for youth to be motivated about their personal ambitions. As part of the campaign, Dell showcases its new range of Notebooks from its flagship Inspiron brand, the Inspiron 5000 series, which is designed to play multiple roles in a college students’ life.

In a recent pan India research surveying the existing and potential PC users in the country, it emerged that the youth is ready to spearhead their respective interests using PC technology, noted Ritu Gupta, Director-Marketing, Consumer and Small Business, Dell India.

"Through this TVC we are realising our vision of delivering technology which enables youth to reach beyond basic academic learning and enhance the quality of content, leading to the sharing of creative ideas, expression and knowledge," Gupta pointed out in a statement.

The TVC addresses the meaning of the word 'sharing' among today’s social media savvy generation. In an environment where people are thirsting for captivating and inspirational content, the objective is to highlight the shift towards how youngsters are following their dreams and are producing innovative and thought provoking ideas and content, even as they inspire others by sharing their journey.

A runner from a small town, inspires an entire community to run through his blog; a group of food loving friends start a night time food truck and find their customers using technology to map customer locations; a designer uses technology software to create a block print design that she uses to give her T-shirts an ethnic and unique twist; a young filmmaker explores the dualities in nature in a montage of moving images - each of the ads run with the theme of how youngsters are using technology to follow their passions.

Ram Jayaraman, Executive Creative Director, Grey Group India, Bangalore said, the previous Inspiron Notebook TVC created for Dell was all about passionate inward pursuit, following ones dreams till they become achievements. "This one is more outward. It is about touching others with the force of your conviction. It is about passion snowballing into inspiration. Because when passionate youngsters learn and share ideas and beliefs, they make things happen." he added.

Published on July 16, 2015

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