Dell woos youth with its new ad

Our Bureau Mumbai | Updated on January 24, 2018 Published on July 16, 2015

The new Dell ad was launched in the background of Dell’s Back to College campaign. File Photo   -  Reuters

Dell has launched a new television commercial that is crafted around its theme for youth in 2015: Learn. Share. Inspire. The ad showcases how youth can live their passions and inspire others through creative collaboration using technology.

Conceptualised and executed by Grey Group India, the advertisement is meant to be a testimony to Dell’s belief that aspiring youth of today can express their creativity, as well as inspire others by sharing their knowledge and creations with the use of personal technology.

Launched in the background of Dell’s Back to College campaign, the television commercial (TVC) premiered online on Dell’s Youtube homepage. College students armed with ambition, and the desire to assert individual identity, are looking to perfectly balance their academic and social lives, and technology gives them the platform to do this, says the company.

As students step into new college semesters, this year’s 'Back to College' campaign sets the tone for youth to be motivated about their personal ambitions. As part of the campaign, Dell showcases its new range of Notebooks from its flagship Inspiron brand, the Inspiron 5000 series, which is designed to play multiple roles in a college students’ life.

In a recent pan India research surveying the existing and potential PC users in the country, it emerged that the youth is ready to spearhead their respective interests using PC technology, noted Ritu Gupta, Director-Marketing, Consumer and Small Business, Dell India.

"Through this TVC we are realising our vision of delivering technology which enables youth to reach beyond basic academic learning and enhance the quality of content, leading to the sharing of creative ideas, expression and knowledge," Gupta pointed out in a statement.

The TVC addresses the meaning of the word 'sharing' among today’s social media savvy generation. In an environment where people are thirsting for captivating and inspirational content, the objective is to highlight the shift towards how youngsters are following their dreams and are producing innovative and thought provoking ideas and content, even as they inspire others by sharing their journey.

A runner from a small town, inspires an entire community to run through his blog; a group of food loving friends start a night time food truck and find their customers using technology to map customer locations; a designer uses technology software to create a block print design that she uses to give her T-shirts an ethnic and unique twist; a young filmmaker explores the dualities in nature in a montage of moving images - each of the ads run with the theme of how youngsters are using technology to follow their passions.

Ram Jayaraman, Executive Creative Director, Grey Group India, Bangalore said, the previous Inspiron Notebook TVC created for Dell was all about passionate inward pursuit, following ones dreams till they become achievements. "This one is more outward. It is about touching others with the force of your conviction. It is about passion snowballing into inspiration. Because when passionate youngsters learn and share ideas and beliefs, they make things happen." he added.

Published on July 16, 2015

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!


Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.