Comments
As the digitisation war heats up in the four metros, Direct to Home (DTH) service provider Dish TV launched a standard definition box with recording facility branded Dish+ on Tuesday.
Priced at Rs 1,690, it comes with a free 4GB pen drive as part of the inaugural offer. The company said post the video cassette recorders era, consumers do not have a recording device, and it hopes to fill this gap with its SD recorder. The company will launch the box in two phases across 42 cities.
Salil Kapoor Chief Operating Officer Dish TV India, said, “Dish+ is a comeback of recorders in the living room and is a clear differentiator vis-à-vis other alternatives, including digital cable.” The company said it is compatible with any USB device, enabling consumers to plug and play an existing USB stick besides rewinding and recording live television among other features.
While, programmes can be recorded on the pen drive, the content won't be playable unless the unit is plugged onto the set-top box.
According to Anjali M. Nanda, EVP, marketing, the company is eyeing the digitisation market in the country with its new offering. Dish already has a similar high definition recorder enabled set-top box.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.