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Nasdaq-listed Green Mountain Coffee Roasters and Eight O’Clock Coffee Company have announced that they have reached a multi-year agreement to make Eight O’Clock coffee, Tetley tea Good Earth tea available in K-Cup and Vue packs for Keurig Single Cup Brewing systems.
Financial terms of the agreement were not disclosed.
Green Mountain Coffee Roasters is a leader in speciality coffee and single serve brewing systems and Eight O’Clock Coffee Company is a member of the Tata Global Beverages family of brands.
Eight O’Clock Coffee Company and Green Mountain Coffee plan to make a select offering of Eight O’Clock coffee K-Cup packs available through in-home and away-from-home channels, as well as on GMCR’s consumer direct websites, www.Keurig.com and www.GreenMountainCoffee.com, throughout the US and Canada beginning in fall 2012.
In the US, Tetley teas, and in the US and Canada, Good Earth teas intend to join the K-Cup pack collection in 2013.
In a release, Mr David Allen, Senior Vice-President, Sales and Marketing at Tata Global Beverages’ US Region, said: “For generations, millions of coffee lovers have enjoyed brewing the fresh taste of high-quality Eight O’Clock coffee. Now they will have a whole new, convenient way to make America's original gourmet coffee with Keurig, America’s favourite single cup brewing system.”
“We look forward to working with GMCR to make the top-selling whole bean coffee brand into a successful single cup coffee,” he added.
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