Home-grown white-goods maker, Detel, plans to expand its portfolio and gain a pan-India presence. The focus will be “affordable segment” and price-sensitive markets.

The company’s current portfolio includes mobile phones, accessories (SD cards, earphones, Bluetooth speakers) and television sets. It is aiming to close the year with a turnover of ₹100 crore.

According to Yogesh Bhatia, MD, Detel, the target will be Tier-2 to Tier-5 markets.

It is also eyeing B2B clients for its TV business. Apart from selling through its website and mobile app, offers are available on e-commerce platforms like Flipkart and Amazon India.

Detel products are available at around 4,000 retailers in the rural areas including in kiranas , mobile shopping outlets and local entrepreneurs. Some of the areas include Varanasi, Jaunpur and Chandauli in UP and places Jaipur and Sikar district in Rajasthan.

“North India is a strong market for us. We intend to ramp up presence in South India. Talks are on with various retail chains there. This is also the right time for us to venture into West Bengal and Assam,” he told BusinessLine .

Bhatia added that new products are being looked into and the portfolio expansion is likely to happen between April and June. Detel is also in talks to acquire land in Manesar where it may start its own manufacturing.

“The target for us is to be an ₹2,000 crore brand by 2024. Product launches and expansion will happen accordingly,” he said.

Fund raising

While Detel is open for fund talks, Bhatia said the preference would be in “serious long-term investors.”.

“Two to three people did approach us, but we do not want a financier. The idea is to have a serious investor who can add value. So, till now we have had our own funds,” he said.

comment COMMENT NOW