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Exide Life Insurance, formerly ING Vysya Life Insurance Co, carried out an activation programme reaching out to 10,000 residents in Kolkata.
Called ‘Amaar Puja, Amaar Style’ (My Puja My Style), the program saw the company’s representatives engage with residents of various apartments / condominiums to capture their unique ways of celebrating Durga Puja.
Participants had to write and share how they celebrated the Durga Puja along with the unique things they did during this festive period.
A copy of a specially designed book, “The Legend of Maa Durga” was handed over to the participants.
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