Companies

Fastrack eyes the No. 2 position in the smart wearables category in India

Sangeetha Chengappa Bengaluru | Updated on November 29, 2018 Published on November 29, 2018

Ravi Kant at the launch of Reflex WAV   -  SOMASHEKAR G R N

Launches gesture control smart brand Reflex WAV

After selling half-a-million units of its Reflex smart bands in India since its launch in April last year, Fastrack, a youth brand from the Titan Company, is gearing up to become the No. 2 player in the smart wearables segment in the country.

Fastrack on Thursday unveiled Reflex WAV, which it claims, is the world’s slimmest gesture control smart band at 8.9 mm. Priced at ₹4,995, the smart band’s gesture control feature allows users to change music, click pictures, reject or mute calls, change slides of their presentation back and forth, scroll through notifications and more with a simple twist of the wrist.

The Reflex WAV is also loaded with features such as activity tracker, 24-hour active sleep tracking, calendar alerts, weather updates and IP67 water resistance. It also alerts users in case there is a lack of activity for a certain period of time. More important, it has a five-day battery life, is dust proof and offers second city time.

“The world over, youth love music and taking selfies, and these have become integral to their identity. They are constantly on the lookout for tech-related, feature-rich products. The integration of gesture control in the elegant charcoal black WAV with its smart features and ergonomic design will revolutionise the way the youth consume music and selfies. There are not many smart bands that offer gesture control with all these features at this price point,” said S Ravi Kant, CEO – Watches and Accessories, Titan Company Ltd.

Pointing out that the global smart wearables market is estimated to touch $21 billion with 200 million units by 2021, Kant said fitness bands will constitute 30-40 per cent of it. “In India, 3 million units of smart wearables are estimated to be sold in calendar year 2018, of which 2 million units will be smart bands. We expect our smart bands to be a large part of that 2 million.”

Separate business unit

The company plans to launch 11 new products in the smart wearables category by March 2019, of which only 50 per cent have been already launched. Realising the potential of smart wearables, the company has created a separate business unit called Wearables and PAD (personal adornment devices) to focus on design, innovation and technology. Fastrack Reflex 1 and 2, launched in August, are priced at ₹1,995 and are available in various colours.

Published on November 29, 2018

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