Comments
Kerala-based private sector lender, Federal Bank, has unveiled its first-ever brand centric campaign around the theme of long-lasting partnerships and released three series of television commercials (TVCs).
In association with advertising partner, Ogilvy, and created by ace ad filmmaker Prasoon Pandey, Federal Bank’s new TVCs showcase an endearing bonding of an old yet ‘young-at-heart’ couple that will appeal to all age groups.
Abraham Koshy, Chairman, Federal Bank, said, “Federal Bank has now grown into a leading private sector bank with pan-India presence and through the new campaign, the bank wishes to communicate to the expanded audience what Federal Bank stands for. The corporate campaign is anchored in the consumer insight that the bank is considered as a warm, reliable and a lucky relationship partner of consumers. We have weaved this insight into the theme for the campaign that resonates well the emotional quotient of a perfect relationship.”
Federal Bank will launch the advertising campaign across multiple media platforms in key markets pan-India with a focus on Kerala, Karnataka, Maharashtra, Gujarat, Tamil Nadu & Punjab.
The new communication campaign will help the bank grow and expand aggressively taking its national network tally from the current 1,174 branches and 1,359 ATMs as of March 31, 2014.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.