Fiat eyes sale of 25,000 units; 1% market share

PTI Thane | Updated on March 12, 2018 Published on January 25, 2013

Enrico Atanasio, Managing Director, Fiat India

Italian carmaker Fiat said today it plans to more than double market share to one per cent here, as well as sell over 25,000 units this year by ramping up distribution network and launching new models.

“We did slightly more than 10,000 (in 2012), but it was a year of transition. In some regions, we are not present at all. We wish to have 1 per cent of the market which is seen to touch 2.6 million units this year. Our objective is to sell 25,000 units,” Enrico Atanasio, Managing Director, Fiat India said here.

Citing Fiat’s market share across various regions like Latin America (18 per cent), Europe (close to 10 per cent), North America (15 per cent, including Chrysler), Atanasio said, “Can I be at 1 per cent? I would be the lowest in the world. You cannot be the lowest in a market which today is the seventh largest in terms of size worldwide.”

He said the company, which called off its sales and marketing partnership with Tata Motors last year, will launch two luxury SUV models ‘Wrangler’ and ‘Grand Cherokee’ in the domestic market this year, under the Jeep brand, besides a premium hatchback ‘Abath’ towards the end of the year.

The Jeep brand will be fully imported, while Abath will be manufactured locally at its Ranjangaon plant near Pune, Atanasio said.

Speaking on the sidelines of the launch of its first exclusive dealership in Mumbai, he said that the next few weeks will see a massive string of inaugurations to take the total number of dealerships to 65 by March-end and 100 by the end of the year.

Published on January 25, 2013
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