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Fingerlix, the fresh, ready-to-cook (RTC) food brand targeted at homemakers, on Tuesday, said it is raising $ 7 million from Accel Partners and Zephyr Peacock in Series B round of fund-raising.
After capturing a fresh food market share in Mumbai and Pune, Fingerlix launched its portfolio in the Delhi NCR region in August 2017. The company also expanded its product offerings by introducing Upma Mix, Biryani Mix and Puran Poli, the firm said in a statement.
Fingerlix will utilise the fresh capital to accelerate its growth strategy and expand into newer geographies of Bengaluru, Hyderabad and Chennai, in addition to expanding its footprint within the NCR. It also plans to newly launch recipe-based offerings in several centre-of-plate categories.
It also plans to expand to the top 10 cities in India as well as select international markets. It currently serves a range of products, including batters, mixes, parathas, snacks and ready-to-eat accompaniments, with zero-added preservatives. With the RTC food segment emerging as a solutions brand, people can customize each dish and relish delights prepared in the kitchens of Fingerlix, said Shripad Nadkarni, Founder-Director and Shree Bharambe, Founder-CEO, Fingerlix.
Fingerlix enables customers to put a meal on the table within minutes and customise the dish as per the family's taste.
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