Companies

Fonterra Future launches dairy brand Dreamery; targets 5% market share

Our Bureau Mumbai | Updated on June 26, 2019 Published on June 26, 2019

Fonterra Future, the joint venture between the New Zealand-based dairy nutrition company Fonterra and the Future Group, targets a turnover of ₹5,000-6,000 crore and market share of five per cent in value-added dairy product space in seven years.

The company launched its first range of products — Dahi, UHT (ultra-high temperature) toned milk, strawberry and chocolate milkshakes — under consumer brand, Dreamery. It is banking on the growing urbanisation, consumer affluence and higher disposable income to drive sales of its milk-based drinks.

The products have hit the shelves in Mumbai, Pune, Bengaluru, and Ahmedabad. It will go to Hyderabad, Surat and pan-India in the next two years. The company has tied up with Baramati-based contract manufacturer Schreiber Dynamix Dairies for processing its dairy products.

Sunil Sethi, Chairman, Fonterra Future Dairy said the entry into the Indian market would unveil Dairy 2.0 with the combination of Fonterra’s global dairy innovation, manufacturing and nutrition expertise and Future Consumer’s leadership in retail and distribution.

Ishmeet Singh, CEO, Fonterra Future Dairy said its product offering will evolve to deliver superior quality, taste and nutrition across the Dreamery product range.

Published on June 26, 2019

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.