Food deals site gets another ₹50 lakh

JOSEPHINE JOHN |PRIYANKA PANI | | Updated on: Jan 24, 2018

Ice-cream chain Baskin Robbins’ India head Sanjay Coutinho is putting his own money in food discovery and deals site

Kartik Saboo, founder of Khaugalideals, said Coutinho will be making a seed investment of ₹50 lakh in the Delhi-based start-up.

Talking about how the website functions, Saboo said, “We have 48 food bloggers and critics who actively blog and write reviews on our website and considering the increasing importance of reviews, we ensure honest and genuine reviews form a part of our website.”

The website, started solely as a food discount deals website in 2012, doubled as a food discovery site which also provides discount coupons at select eateries just over a year ago.

It hosts over 2,000 participating restaurants and eateries across major metro cities.

With a nimble team of just 10 employees, the company offers its services across 9 cities in India.

The website had also launched a mobile application for Android users earlier this year and has received over 9,500 downloads so far. A novel feature of the application is a feature they have named as the ‘Vid View’ feature which lets a user record and upload a review about a restaurant live from its venue. The application will soon be available on iOS by the end of August.

On plans regarding home delivery or restaurant reservation, Saboo said, “We do not intend to start with food delivery options and reservation options at least for a year now, though our competitor has started with food delivery for now, but we plan to stick to providing assured discounts to our users and giving them genuine reviews.”

Published on July 30, 2015
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