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Force Motors today launched two large vans - Traveller Royal and Traveller Super - to expand its footprint in the segment.
The company has priced its 15-seater Traveller Royal in the range of Rs 15 lakh to Rs 25 lakh and 9-seater Traveller Super from Rs 8 lakh to Rs 16 lakh.
“With Traveller Royal we are creating a new segment of luxury vans. It would have all facilities of a luxury bus. It could be useful for providing service in tier II & III places, where operating big luxury buses is not viable,” said Force Motors Managing Director Prasan Firodia.
Force Motors would soon start production at its Chakan facility where it would manufacture engines for Daimler vehicles.
“This plant has manufacturing capacity to produce up to 50,000 engines. It’s a Daimler specifics unit. The company has invested around Rs 200 crore in it,” said Firodia.
He further said Force Motors is also expanding the capacity of its Pithampur, Madhya Pradesh based plant which would be completed by the mid of this year.
“We have also started manufacturing engine for BMW at our Chennai unit,” he added.
Force Motors is investing Rs 1,000 crore and has already put Rs 600 crore in that.
It also showcased its Intra-city Smart commuter for up to 21 persons at the Auto Expo here.
“The 21 seater Traveller Smart Citibus is ideal as a feeder bus to and from the Metro stations in megacities like Delhi and Mumbai,” Firodia added.
Force Motors has given iconic brands as Tempo, Matador and Minidor.
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