As part of its strategy to enrich its products with micronutrients, Nestle India is next looking at fortifying its milk portfolio. This comes after the company’s launch of iron-fortified Maggi Noodles earlier this year.
In an investor presentation on Thursday, the company said its fortified milk product would hit retail shelves soon under brand Nestle a+.
In May this year, the company had introduced its iron-fortified Maggi Noodles as part of its “Simply Good” 2020 initiative to address iron deficiency.
As part of its focus on nutrition, health and wellness, Nestle India also recently introduced its new Nutritilicious range of Maggi Noodles. Targeted at the breakfast occasion, it is made of healthy grains such as atta and oats, and comes loaded with vegetables and fibre.
The company has been focused on launching fortified products such as Ceregrow, Maggi Masala-e-Magic and ready-to-drink beverage Milo. Under its milk and nutrition portfolio, the company has been adding healthier products such as Grekyo (Greek yogurt) and Nestle a+ Pro-Grow.
In recent times, the Food Safety and Standards Authority of India has also been stressing on the need for food companies to focus on fortification. It has, for instance, been urging companies to offer Vitamin A- and Vitamin D-fortified milk products.
In a bid to encourage players to undertake fortification, it has also set standards for fortified rice, milk, edible oils, salt and wheat flour to curb micro-nutritient deficiencies.
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