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With summer fast approaching, French home appliances maker Groupe SEB is aiming to be among top-three players in the branded air-cooler market in the country by doubling its volume and market share.
The company is expecting around 52 per cent of its total sales to come from tier 1 cities, while tier II and III cities will contribute the rest as it increases its reach in North and East regions of the country.
“We are expecting to double our volumes and market share and enter the top-three players in the country,” Groupe SEB VP Marketing Emmanuel Serot Almeras told PTI.
To gain market share, Groupe SEB India will launch five air-coolers in desert, personal and table-top categories.
The company will also look to spend on marketing and branding to popularise its products, he added.
Groupe SEB has launched a mobile app where customers can lodge their complaints. “We will make sure to provide the best customer care support,” Almeras said.
The company claims that the resolution of complaints will be completed within 24 hours in urban areas and 48 hours in rural areas.
Groupe SEB had acquired controlling stake in Maharaja Whiteline in April 2014.
Indian branded cooler industry is expected to be around two million units per annum. However, a large portion of it is dominated by local players who mostly sell metal coolers.
On export Almeras said: “Groupe SEB India wants to prioritise the domestic market first. Market potential is huge and it might still grow in penetration.”
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