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Godrej Consumer Products on Wednesday said that it is reducing the prices of products such as hair colour, air fresheners, liquid detergents and deodorant by 7-10 per cent, post the announcement of rate cuts by the GST Council last week.
Sunil Kataria, Business Head, India and SAARC, Godrej Consumer Products Ltd, said, “We are committed to passing on the benefits of the reduced rates to our consumers and have initiated a 7-10 per cent price reduction on our products across hair colour, air fresheners, liquid detergents and deodorant categories. These reductions will be effective immediately and would also be applicable on our existing stocks.”
He said that the company is working closely with its distributors and channel partners to monitor that the reduced MRPs are being passed on to the consumers.
“Our intent is to offer maximum support to retailers and wholesalers so that the switch to the new pricing is seamless and quick. We also plan to communicate these price reductions through advertising on relevant platforms,” he added.
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