FMCG players reduce prices of hand sanitisers post govt orders

Meenakshi Verma Ambwani New Delhi | Updated on March 22, 2020

Godrej Consumer Products ltd

FMCG companies have reduced prices of hand sanitisers, post the Consumer Affairs Ministry’s decision to fix prices of certain hygiene products. Hand sanitisers and masks now also been put under the Essential Commodities Act by the government.

Sunil Kataria, CEO (India & SAARC), Godrej Consumer Products Ltd, on Sunday said:, “In public interest and in line with government regulations, we have decided to reduce the price of our Godrej Protekt sanitiszer (50 ml bottle) from ₹75 to ₹25 with immediate effect.”

He added that on-ground teams of the company are working on replenishing stocks across channels in India as they have been witnessing a spike in growing demand for personal wash products.

Philipe Haydon, CEO, The Himalaya Drug Company told BusinessLine, “We will completely follow the guidelines as laid out by the Government. We have already revised the prices of our PureHands Hand Sanitizers. Our current priority is to work towards bringing more sanitizers to the public.”

The Ministry on Friday capped the prices of masks and sanitisers. A 2-ply mask price can’t exceed ₹8, while that of 3-ply can’t exceed ₹10. Sanitisers can’t exceed ₹100 for 200-ml pack.

A spokesperson for RB India (Reckitt Benckiser) , which is known for its brand Dettol, said that the company follows all government guidelines.

On Friday, Hindustan Unilever Ltd had announced that it is reducing the prices Lifebuoy sanitizers, Lifebuoy Liquid handwash and Domex floor cleaners by 15 per cent. “We are commencing production of these reduced priced products immediately and these will be available in the market in the next few weeks. HUL has also ramped up the production of Lifebuoy sanitizers, Lifebuoy Handwash liquid and Domex Floor Cleaners and is committed to scaling it up even further in the coming weeks,” the company had stated.

Published on March 22, 2020

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