Companies

Godrej Consumer Products eyes ₹300-crore turnover in 3 years

Our Bureau Kolkata | Updated on June 27, 2019 Published on June 27, 2019

Ketan Takalkar, Associate Vice-President, Godrej Professional, GCPL

The professional hair-care market in India stands at ₹1,200 crore

Godrej Consumer Products Ltd (GCPL), which entered the professional hair-care market nearly two years back, is eyeing a 25 per cent market share and a turnover of ₹300 crore in the next three years.

The professional hair-care market in India stands at ₹1,200 crore and has registered 8-9 per cent growth over the past few years. The space is currently dominated by MNCs such as Loreal, Estée Lauder, Wella and Schwarzkopf.

“The target is to have a 25 per cent market share over the next three years (FY22). With 25 per cent market share, our turnover is expected to be around ₹300 crore,” Ketan Takalkar, Associate Vice-President, Godrej Professional, GCPL, said without revealing the current turnover of the segment.

Godrej Professional is a brand of professional hair-care products, including hair colours, shampoos and conditioners, which are sold to the salons. End-consumers can buy these products from the salons, too. The brand operates under the Godrej Consumer Products division of the Group.

Takalkar said the company would foray into other categories such as hair treatments, texture and styling by the end of this year. Colour and hair-care offerings account for 65 per cent of the hair-care market in the country.

“Our prices are 60 per cent of MNCs’, and we are looking to increase our presence across salons in the country. Offerings in the hair treatment, hair texture and styling categories are expected by the end of this year,” he said.

Expansion plans

As a part of its growth plan, Godrej is planning its range of professional offerings across 10,000 salons by the end of FY19. Over the next three years, the target is to take its offerings to 50,000 salons across India.

“The best MNC brand is present in 5,000-odd salons or so. And we, on our part, are looking at a 10x growth compared to any MNC,” he said.

Published on June 27, 2019
This article is closed for comments.
Please Email the Editor