Companies

Haptik acquires Buzzo.ai

Press Trust of India New Delhi | Updated on September 24, 2019 Published on September 24, 2019

Buzzo.ai is a platform to create an expert advisor-like conversational shopping experience in any retail or e-commerce domains

Haptik, a subsidiary of Reliance Industries, has acquired Mumbai-based conversational commerce start-up Buzzo.ai for an undisclosed amount.

Founded in 2016 by Anand Ramachandran and Vivek Arya, Buzzo.ai is a platform to create an expert advisor-like conversational shopping experience in any retail or e-commerce domains.

“With these capabilities added, Haptik will be able to further enhance voice and chat commerce solutions for its customers globally...Haptik will also leverage the platform to power multi-lingual experiences for the next 500 million Indians that come online to shop, following the $100 million strategic transaction with Reliance Jio earlier this year,” a statement said.

Haptik’s customers include brands such as Samsung, KFC, Coca-Cola, Oyo Rooms, HDFC and Viacom18.

“...given our mission to enable the paradigm shift from clicks to conversations, commerce was always the next frontier. The Buzzo.ai team has taken a very unique approach to solving this problem, which is totally different from what we have today. This is what attracted us to them,” Haptik Co-founder and CTO Swapan Rajdev said.

The acquisition comes on the heels of Haptik’s expansion to North America, where they acqui-hired the founding team of Convrg, a Los Angeles-based start-up.

Published on September 24, 2019

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.