Havells hopes to generate Rs 7,500 cr revenue this fiscal

Electrical equipment maker Havells India is eyeing generating revenues of Rs 7,500 crore this fiscal, a top official said here today.

Besides expanding its distribution network, the company plans to increase exclusive outlets to over 200 by the end of this financial year, raking up revenues of Rs 750 crore.

“Last financial year we registered about Rs 6,500 crore.

This year, we are expecting about Rs 7,500 crore”, Anil Gupta, Joint Managing Director, Havells India said.

According to him, the company currently has 172 “Galaxy” range of exclusive outlets contributing about Rs 500 crore.

Noting that the domestic appliances industry is valued at Rs 5,000 crore, he said they expect to generate Rs 200 crore this fiscal from the overall appliances category.

On future plans, he said “we are looking at about 15-20 per cent growth within India over the next two years”.

Launching a slew of new products, including coffee maker, electric kettle, pop-up toaster, sandwich maker, induction cooker and mixer grinder, he said the company has allocated Rs 120 crore towards brand promotion.

On overseas operations, he said the European market remains “flat” due to uncertain market conditions.

About 40 per cent of revenue came in from exports, of which 60 per cent was from Europe and the balance from the Latin American market, he said.

Havells has set up a plant in Neemrana (in Rajasthan) to manufacture lighting products under Sylvania and Havells brands, he said, adding the plant was now under “commercial testing”.

“We made about Rs 100-crore investment for this plant last year. It is a 50 acre plant. It will be used to manufacture lighting products for Havells and Sylvania”, he said.

The company also expects about 12 per cent market share in domestic appliances business in next three years with revenue of Rs 500 crore, he said.

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