Fast Moving Electrical Goods (FMEG) Company Havells India is targeting garnering 10% share of the Rs 1000 crore strong entry-level modular switch market in the country in the next 2-3 years.


The power distribution equipment manufacturer today launched its recently introduced affordable switch brand Reo Bliss in Maharashtra, marking its entry in this category in the State. The new range of entry level modular switches will be manufactured at the company’s plant at Baddi.


Vivek Yadav, Vice President, Havells India Limited said, “With this launch, the company is expecting an overall growth rate of 10% from the entry level modular switch market and targeting revenue of Rs 100 cr in the next 2-3 years.”


The new range of switches will be available in seven colours and nineteen different combinations - blue, red, grey, white, ivory, black and beige. They will be made from coloured polymers against the general trend of painting the plastic covers that helps in retaining cooler and shine throughout the life of the switch.