Health insurance start-up Plum raises ₹7 crore in seed funding

Our Bureau Bengaluru | Updated on July 14, 2020

Abhishek Poddar, co-founder and CEO, Plum (right) with Saurabh Arora, co-founder and CTO

Launches high quality, affordable employee health insurance

Plum, a Bengaluru-based group health insurance start-up, providing modern health benefits to corporates, has raised ₹7 crore in seed funding.

The round was led by Incubate Fund with participation from Gemba Capital and Tracxn Labs along with angel investors including Abhijit Gupta and Ram Sahasranam of Praxify Health; Sudheendra Chilappagari of; Nitin Jayakrishnan of Pando and Alvin Tse of Xiaomi.

Abhishek Poddar, co-founder and CEO, Plum, said, “When we look at other countries like the US, we see that a high percentage of the population is covered under employer-provided health insurance. We believe that India too will move in that direction, where a significant portion of its population will rely on employer-sponsored health insurance. With Plum, we want to enable every last company in India to provide a high-quality health cover to their employees, no matter how small or big they are. We want to be the de-facto platform for employee health insurance, initially in India, and later in other developing markets like SE Asia and Latam.”

The group health insurance market in India, which is almost 50 per cent of the total health insurance market, is expected to grow to ₹100,000 crore by 2025. It has seen an annual growth of about 25 per cent in the last few years and is doubling every three years.

The start-up is on a mission to enable employee health insurance for over 1.1 million companies in India by reinventing how health insurance works. The company plans to use the funding to scale business and engineering teams so as to solve some of the hardest engineering challenges in insurtech and build innovative distribution channels. Working with 9 insurance companies, Plum has managed to get over 100 companies as customers within just four months of launch.

Plugging gap

“Health insurance is now becoming a “must-have” product in India, especially in the post-Covid world. It is an essential component for companies to attract talent. However, group health insurance is a very complicated product in nature and the entire customer process from buying to claiming is still very manual in India. So, there is a huge gap between insurance companies, employers, and employees. Plum is filling this gap by bringing transparency and efficiency through beautiful technology and product. Abhishek and Saurabh have a very clear vision which aligns with what we see as a future of health insurance in India,” said Nao Murakami, founder and General Partner at Incubate Fund India, in a statement.

Through its online platform,, Plum provides employers and employees flexibility, transparent pricing, and high-quality healthcare experience. The platform first understands the needs of a corporate and guides them on setting up their group health insurance in less than 60 minutes. Additionally, the start-up helps employees with improved health benefits including doctor consultations, health check-ups, fitness & yoga, mental wellness, nutrition and dental care. The platform enables ease of experience for employees with guided claims support.

Saurabh Arora, co-founder and CTO of Plum, said “At Plum, we are imagining group health insurance products from ground-up. We have built underwriting and fraud detection rails with insurance companies that never ever existed. This has enabled us to offer pricing that may be up to 80 per cent cheaper than existing market pricing, to companies as small as 7 employees. At Plum, we are building a truly online insurance platform that covers frontend (distribution) and backend (pricing, carrier and compliances).”

Taking the current situation into account, the start-up offers Covid-19 cover to its clients, both big and small. Plum’s clients include Twilio, Instawork, Posist, RevvSales, The Label Life, Growfit, StayAbode, Fampay, myHQ, and Jiny. Plum was founded in late 2019 by Abhishek Poddar and Saurabh Arora who are experienced in financial technologies and insurance distribution.

Published on July 14, 2020

Follow us on Telegram, Facebook, Twitter, Instagram, YouTube and Linkedin. You can also download our Android App or IOS App.

This article is closed for comments.
Please Email the Editor