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Hindalco Industries Ltd., a company of the Aditya Birla Group, Ball Beverage Packaging (India) and Can-Pack India have formed a consortium to popularise the use of aluminium beverage packagings.
The consortium, Aluminium Beverages Can Association of India (ABCAI), aims to build sustainable aluminium beverage packaging practices to bring about a quantum positive impact on business, environment and society.
As a part its programme, ABCAI will commission studies to showcase the benefits of beverage cans in logistics, refrigeration, water and power conservation. The studies will help to drive the framing, development and dissemination of best practices for the beverage packaging industry.
Aluminium cans helps in faster cooling, is tamper-proof, and is easy to carry and dispose. The use of aluminium cans is barely 5 per cent and the association’s objective is to help its grow to about 25 per cent by 2030.
Prakash Nedungadi, Group Head, Consumer Insights & Brand Development, Aditya Birla Group said, “Aluminium as a packing-medium offers significant advantages across the life cycle including transportation, storage and disposal. An aluminium can weighs just 15 grams whereas a glass bottle, on an average, weighs over 200 grams.”
“Being infinitely recyclable, a used can is able to return to the shelf as a new can in just 60 days. All these advantages make aluminium beverage packing suited for the fast-growing Indian beverage market. ABCAI plans to help increase the annual per capita beverage can consumption from 1 can to 8 cans by 2030,” he said.
“Through this association we intend to build awareness about the aluminium beverage packaging that will highlight innovation, performance, sustainability and economic value among our key stakeholders. Our goal is to provide sustainable packaging solutions to help beverage companies succeed while having a quantum positive impact on the environment, businesses, consumers and society,” said Amit Lahoti, MD India, Ball Beverage Packaging (India).
Ball India, a subsidiary of Ball Corporation of the US and a global player, manufactures two-piece aluminium beverage cans in two fully owned facilities in Taloja, Maharashtra and Sri City in Andhra Pradesh. Ball Corporation, a global supplier of metal packaging for beverage, personal care and household products, and of aerospace and other technologies and services to commercial and governmental customers.
Canpack group is a leading can maker headquartered in Poland and is part of Giorgi Global Holdings, US. It operates three large packaging facilities in India.
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