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Hindustan Coca Cola Beverages (HCCB) in collaboration with Waste Ventures India Ltd, a social enterprise in waste management, has launched a plastic waste recycling project in Hyderabad. Through this project, HCCB and Waste Ventures aim to collect plastic waste in Hyderabad through a dedicated fleet of collection vehicles. An estimated 4-5 tonnes of plastic is likely to be collected every day.
The collected plastic will be converted into useful products such as T-shirts, fabric and backpacks to close the loop and create a circular economy on plastic. Shukla Wassan, Executive Director, Legal & Corporate Affairs, Hindustan Coca Cola Beverages Pvt Ltd, in a statement said, “We are aligned with the World Environment Day global theme -‘Beat Plastic Pollution’ and we wish to combat the challenges surfacing from single-use plastic. Our long-term vision is to leverage the scale and resources of our entire system to ensure that all our packaging material is reused and recycled to minimise its environmental impact.”
HCCB intends to create a circular economy on plastics by closing the loop, connecting every player in the plastic recycling value chain, starting from waste collectors to recyclers. It plans to initiate similar programmes across 50 major cities over the next two years.
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