Companies

Honda Motorcycle to ride on scooters to grow volumes

Our Bureau Chennai | Updated on January 09, 2018 Published on August 21, 2017

Minoru Kato, President and CEO, Honda Motorcycle and Scooter India, and YS Guleria, Senior Vice-President, Sales and Marketing, at the launch of Honda Cliq, in Chennai on Monday   -  Bijoy Ghosh

Lauches Cliq in Tamil Nadu

Two-wheeler major Honda Motorcycle and Scooter India (HMSI) hopes to see two-thirds of its total volumes to come from scooters during this fiscal.

Robust sales momentum for scooters and also the launch of the new aggressively-priced 110cc scooter, Cliq, are to help the company grow the volumes significantly.

“We have set a target of six million units for this fiscal. We expect 66 per cent of our sales to come from scooters, and the balance will be contributed by motorcycles,” YS Guleria, Senior Vice-President, Sales and Marketing, HMSI, said while launching Cliq here on Monday.

During the first four months of this fiscal, the company’s scooter volumes grew 20 per cent to 1.32 million units.

Cliq comes with a starting price of ₹44,524 (ex-showroom, Chennai), for the southern market in Chennai. Tamil Nadu is the third State after Rajasthan and Maharashtra to sell Cliq.

‘First-mover advantage’

Guleria said Cliq was being launched into an untapped segment of semi-urban and rural customers, and the company will like to have the first-mover advantage through the new disruptive product with aggressive pricing and attractive features.

“The Southern region contributes 28 per cent to HMSI’s total domestic volumes,” said Minoru Kato, President and CEO, HMSI. “The five Southern States are key drivers of our growth. We are the number one two-wheeler brand in the region with about 35 per cent market share.”

As against the industry growth of 4 per cent in South, Honda is growing at 23 per cent in the region.

The company hopes to complete the pan-India rollout of Cliq by the end of September.

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Published on August 21, 2017
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