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Hindustan Unilever Ltd (HUL) on Friday said it has completed the acquisition of intimate hygiene brand VWash from Glenmark Pharmaceuticals Ltd.
The acquisition was announced on March 23, 2020, and was subject to certain closing conditions, which have now been fulfilled, the company said in a regulatory filing. VWash was launched by Glenmark in 2013 and the brand has established itself as a market leader in the female intimate hygiene category, said a statement.
HUL has acquired intellectual property rights including trademarks, design and knowhow related to the VWash brand worldwide, the company said. “The VWash acquisition is strategic and gives us an entry into the rapidly growing female intimate hygiene segment. It enables us to serve consumer needs through scientific solutions. This acquisition is also timely given heightened focus on health and hygiene. We believe that HUL is well positioned to further scale up this brand given the strength of our market development and distribution capabilities,” said Sanjiv Mehta, Chairman & Managing Director of HUL.
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