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The country's second largest passenger car manufacturer Hyundai Motor India (HMIL) on Monday launched its CSR initiative -- Safe Move-Traffic Safety Campaign -- in association with the Ministry of Road Transport and Highways.
The campaign constitutes four main pillars -- 'Safe move, green move, happy move and easy move' -- to promote best practices of road and traffic safety habits among children.
The initiative will have both online and offline engagement channels.
"It is our responsibility to apprise children about the importance of traffic safety for a better future. Children are the future of a nation and 'traffic safety campaign' is an effort to reach out to the children to educate them with best practices of the traffic safety," YK Koo, Managing Director, HMIL, said.
As Hyundai's corporate brand ambassador, actor Shah Rukh Khan will participate in this CSR initiative.
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