iYogi, a remote consumer tech support company, is expanding its marketing team in India. It has roped in Mr Prathap Suthan, former national creative director at Cheil Worldwide (SW Asia) and Grey Global Group (India), as Chief Creative Officer. Mr Suthan’s mandate will be to build iYogi into a global brand.
The company’s services are currently available in the US, UK, Canada and Australia. The company commenced a customer support process in Philippines recently, and is expected to expand its global customer reach in its fiscal year 2011 to markets in Europe, Middle East and India.
It claimed a customer base of 4,00,000 in January 2011, up from 1,00,000 in end-2009. While the company has expanded its customer base globally through viral online marketing, Mr Suthan will lead a team to drive the brand across multiple platforms.
Speaking to Business Line, Mr Suthan said, “It will become an ATL brand, while building on its online strengths. It is an online business that we are in, and online and mobile are critical components of the communication mix for any business today. In some countries, it is also the driver. We’re building a team here that will drive communication for the global brand from India.”
Besides the new CCO, iYogi will hire more talent for its in-house advertising and marketing team. Mr Suthan added, “The new additions could be from across functions, be it with film or radio or online or whatever skills are necessary to create our global brand. I have a clean slate in front of me and we’re charting that roadmap now.”
Suthan is expected to bring a new outlook to iYogi's ‘platform-as-a-service model’, said an official statement.
Mr Uday Challu, CEO and co-founder, iYogi, said, "His new role will help partners and millions of potential global customers understand our offering as a major disruptive and innovative force in the market."
The company received a fund infusion of $30 million from a consortium of investors led by Sequoia Capital India in end-2010. SVB Capital Partners, SAP Ventures and Draper Fisher Jurvetson are other investors.
A letter from the Editor
Dear Readers,
The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.
Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.
In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.
We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.
But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.
I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.
A little help from you can make a huge difference to the cause of quality journalism!
Support Quality Journalism
Please Email the Editor