Thanks to growth in viewership for its Tamil GE (general entertainment) channel, Raj TV, and effective cost-cutting measures taken by it, Raj Television Network Ltd managed to post net profit in the fourth quarter of the financial year 2010-11.

The company posted a net profit of Rs 1.41 crore for the quarter under consideration. However, for the full year 2010-11, the company registered a loss of Rs 9.56 crore, compared with Rs 15.77 crore in the previous year.

“The increased viewership has generated enough advertisements in the channel, and our subscription revenue – both through cable and DTH – too went up during the year,” said Mr M. Raajhendhran, Managing Director, Raj Television Network Ltd.

The company, which currently has eight full-fledged channels in Tamil, Telugu and Kannada, recently launched two music channels in Hindi (Raj Parivaar) and Malayalam (Raj Music) on trial basis. “Besides, we are planning two (movie and news) channels in Kannada and one (news) channel in Malayalam,” said Mr M. Raajhendhran, Managing Director, Raj Television Network.

The flagship show of Raj TV, the company's Tamil general entertainment channel is a soap that it bought from Colors channel, “Uthran”, and dubbed it into Tamil as Sindhu Bhairavi . Subsequently, it bought another serial – Jai Shree Hanuman - from the same channel.

“We have acquired two more soaps from Colors – Balika Vadhu and Lado , which we bet big on,” he said.

For 2010-11, Raj TV posted a topline of Rs 45 crore against Rs 44 crore in the previous year. With the new channels going on stream and the proposed new additions, the company hopes to double its topline for the current financial year.

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