India debut for educational channel Da Vinci Learning

Our Bureau New Delhi | Updated on January 22, 2018 Published on November 18, 2015

German media company Da Vinci Media has launched its children’s education HD channel Da Vinci Learning under a joint venture with Raghav Bahl-promoted Quintillion Media.

The channel is currently available on Hathway and will expand to key DTH and cable platforms in the next few weeks.

Targeted at kids aged 6-12 years and families, the education channel will focus on programming that will give Indian viewers a horizontal digital multimedia educational platform spanning multiple screens and devices.

While the company will leverage on its global library content with English programming but local productions are also on the cards.

Ferdinand Habsburg, Founder & CEO, Da Vinci Media Gmbh, said: “India is an important market for us and has potential to be among our top markets. We believe the mindset of Indian parents when it comes to education is significantly different; they are much more concerned about education than parents in some of the other markets. They also spend a higher percentage of income on education. So there is a big potential to offer an education product.”

He said that given the size and diversity of the country, the company could also consider launching in other Indian regional languages.

Talking about India strategy, Habsburg said depending on each market the company decides to launch on its own or with a partner.

“We analysed the Indian market and believe our association with the Quint will help the channel effectively increase and strengthen our foothold in the country,” he added.

Published on November 18, 2015
This article is closed for comments.
Please Email the Editor