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The Chennai Angels (TCA) said in a statement on Wednesday it has invested ₹1 crore in The Indus Valley, which runs an online ‘healthy’ cookware products store.
Indus Valley sells cookware made from natural materials such as iron, clay and wood, working with artisans to produce the products. Its core customers are women in major cities aged 25-40 years.
The cookware industry is poised to grow at 21per cent per annum and customers are getting increasingly health conscious, said Chandu Nair, who led the investment from TCA. The organic food, wellness and fitness market are all growing at 20-25 per cent, he added.
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