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Infosys announced that it will acquire Brilliant Basics, a London-based product design and customer experience (CX) company, for an undisclosed sum. Brilliant Basics provides an ad agency-like digital service to companies such as BNP Paribas, Bill and Melinda Gates Foundation, among others.
“Adding Brilliant Basics’ design and CX capabilities has already proven to be invaluable, helping Infosys close large deals with a deep blend of skills,” said Ravi Kumar S, President and Deputy Chief Operating Officer, Infosys.
Brilliant Basics was founded by Anand Verma and Ralf Gehrig. This is the eighth acquisition by India’s second-largest software exporter, which is in the process of turning its fortunes, at a time when it is faces increased pressures on its traditional business, as clients shift their spending away, into newer technologies.
Infosys currently gets more than 60 per cent of its revenues from traditional outsourcing services.
Since Vishal Sikka has taken over as CEO, Infosys has made four acquisitions in an effort to kickstart its foray into new technology areas such as Cloud computing and use of automation, as well as increase its margins in traditional outsourcing services through the use of modern technologies.
Sikka refers to this as ‘Renew and New’ strategy, with an aim to hit $20 billion by 2020-21, a target, which he has said is “aspirational” in nature.
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