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‘Infotainment & safety systems will see quicker adoption in cars’

Our Bureau Chennai | Updated on January 16, 2018 Published on December 09, 2016

Emerging markets are becoming a connected driver market, despite several challenges



With rapid advancements in automotive electronics, infotainment and safety-related systems are expected to see major adoption in vehicles in the near term, according to Amit Jain, Country Head, Visteon India, a global automotive tier I supplier.

“Automotive electronics is not new. It has matured to a very large extent already. OEMs are still thinking whether they should add more electronics in the cars. Because, electronics are little more expensive from the cost point of view.

“However, some areas have already seen acceptance,” Jain, Chairman of CII Conference on Automotive Electronics, said here.

“Growth is now happening in the infotainment systems. Such systems used to come only in high-end cars.

“Now, even entry segment cars like Kwid come with infotainment systems. So, there is customer acceptance for such electronics,” he added.

He also felt safety-related things will also see quicker adoption in the coming years in India, mainly driven by regulations. “Presently, safety adoption is slower because of cost-related concerns.

“Things like ABS and airbags are mandatory in other markets. But not in India now. These things have to come only through regulatory push,” he added.

Jain also highlighted that emerging markets were becoming a connected driver market, despite several challenges.

S Aravind Bharadwaj, Senior Vice President – Advanced Technology and Services, Automotive & Farm Equipment Sector, Mahindra & Mahindra, pointed out there were a few mega trends that were driving significant changes in the automotive industry.

They included connected vehicles, autonomous vehicles and shared mobility.

Published on December 09, 2016
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