ITC makes up strategy for men's grooming products
ITC Ltd’s personal care brand Fiama Di Wills Men has launched a Collector’s Edition soap series in association with the Lonely Planet Magazine India.
A collector’s edition is typically a limited edition of a product where the manufacturer produces restricted number of pieces usually at a higher price.
The six Collector’s Edition packs are inspired by various water sports and specific destinations that are known for rejuvenating and revitalising experiences, said a company press statement.
Nilanjan Mukherjee, Head of Marketing, Personal Care Products usiness, ITC, said, “We take pride in our alliance with Lonely Planet Magazine India for the exotic Fiama Di Wills Men Collector’s Edition Packs. Rejuvenation is the essence of Fiama Di Wills Men and the soap series celebrates the rejuvenating thrill of aqua-adventure sports.”
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