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Jelimals, ITC’s confectionery brand in the jelly segment, has shifted its portfolio offerings to ‘Jelimals Immunoz’ - jellies fortified with Vitamin C & Zinc that help support the immune system amongst children.
The pandemic-led, unprecedented rise in demand for immunity supporting products paved way for the need to safeguard children through the category, the company said in a press release.
ITC’s team of scientists at LSTC has been working on various health & nutrition areas for nearly a decade with immunity being a key focus.
Jelimals Immunoz will be available in 2 SKUs, 30 gm and 108 gm at respective price points of ₹10 and ₹50. The product will be available pan-India across retail outlets, modern trade and e-commerce platforms.
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